Case Study: Leaked Labs and the Risk of Turning Customers Into Product Testers
The beauty industry loves a bold launch. But sometimes, innovation alone isn’t enough. The debut of Leaked Labs’ Amplify Flexi Powder is…
Tag
gen z customers
5 articles
How GAP Used Y2K Vibes and Girl Power to Win Gen Z
Who Is Katseye? Meet Katseye, a rising global girl group based in Los Angeles. They were formed through Dream Academy, a 2023…
The Amabile Case: What Martina Strazzer Can Teach Us About Marketing, Authenticity & Gen Z
Martina Strazzer’s Amabile case has sparked debate around branding, values, and Gen Z expectations in Italy. The Amabile case shines a light…